Barry S. Lee

Get the best. Always pay the least.

   How to advertise cheaply and still get more bang for your buck is the basic theme of this blog.

Its message is directed to entrepreneurs and existing owners of small to medium size businesses who find it "impossible" to attract customers using a meager budget.


CONTACT INFORMATION:   EMAIL: leebar143@gmail.com        PHONE: 516-510-3803         MAILING ADDRESS: Barry Lee, 22501 Chase #15212, Aliso Viejo, CA  92656

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We are what we repeatedly do. Excellence, therefore, is not an act but a habit. Aristotle

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1. Just to make certain that we're on the same page.

If you're here at this blog of mine because you were led to believe that I can show you ways to promote yourself or your business without having to pay big...

2. Avoid job hunting disappointments by creating your

own business.

As both an unemployed worker for several years and a self employed business owner seeking customers, I have the same gripes as everyone else. So let's...

3. For the beginner in business, jump-start your visibility (any way you can).

Big business or small, everybody's in the same boat getting the word out about their new enterprise. Showing yourself off is key, not rely on insiders to...

4. There's always a way to do serious advertising without spending a fortune.

The disappointments you face when you initially launch your site on the internet or open the doors of your brick and mortar store can be disheartenibg...

5. Why you are in definite need of a website.

If you're among the reluctant few who still have no internet presence, you know you're losing business to competitors who do, and you are probably...

6. Smart way to use van signage to expand your business potential.

When times are tough, learning about new ways to make a few extra bucks or expand your clientele is always welcome. For you folks out there who are...

7. A bad economy is usually a good time to advertise.

I'm a creature of habit, so when I went out to dinner recently to discuss a new business venture with my brother it was at a restaurant I frequent regularly...

8. Can your company afford to advertise on television?

It's been said that there's no business like show business. If you're among the many small to medium size business or service owners who agree, you...

9. A few words about designing your logo and stationery.

It's time to have some serious fun. I say "serious" because what you do now will define the feeling your entire business projects to others, For want of a...

10. Don't try to fool the public with your advertising because the joke will be on you.

You're excited about running your new ad and you're equally certain that this one's going to be a winner. Maybe some of your facts are a bit fudged, but you...

10. Start building your list for an email campaign.

Getting the word out to potential customers can be done quickly with a well thought out email campaign, but doing it yourself is a big responsibility, since it's...

12. Adding content to your email campaign for maximum effect.

You can do a really fine job of contacting people by email right from your current email provider, or you can utilize a service designed primarily for that...

13. Bartering could be a very big step in the right direction.

Bartering comes naturally. You give me some of those for some of these and we'll callit even. Although you can't survive running your business...

14. A really creative idea often begins with a sense of humor.

Out-of-the-box thinking most likely starts with a sense of humor, being able to see things that make you laugh inside. Taking serious subjects and...

15. Where does one begin planning a video for a website?

Planning a video is like I would picture writing a novel. You walk around, sit around, and no matter what else you do around, your thoughts are all...

17. Average testimonials I receive about once a month.

Sometimes affirmation for a job well done through positive testimonials make business owners feel good about what they do. In my case, negative...

18. I can only offer you the advice; Your acceptance is optional.

The decision to build a site and launch it online is a big step for many. But the whole experience can be a pleasant one if you plan it out with someone...

18. When choosing a name for your website, you can pay now or pay dearly later.

Money doesn't count, especially when it comes to domain names. Although you can buy an average domain name for about 10 bucks, most people...

19. How to overcome the uneasiness of asking for the money due you.

Nobody ever questions the terms of payment to their cable company, HMO, or a lawyer who asks for a retainer. But when it comes to certain creative...

2. Here's something I tried in an effort to stir up business, and it worked.

Business sometimes slows down because clients and potential clients are caught up in everything surrounding a major holiday, or it's generally...

21. Local publications often give you more bang for your small business buck.

The pandemic was a way of showing us how sensitive to change our businesses really are. So learning about an option that will serve to retain...

22. When opportunity calls be confident enough to answer.

Like every other business owner during the pandemic. Long Islander Jim Frazzita experienced an economic void the moment a quarantine...

6. Local hand delivery continues as the remarkable low tech solution to successful advertising results.

Some things just never seem to change. Who would've thought that hand delivery would make a resurgence of sorts in the year 2020, just when...

17. Banners are an important element in your powerful advertising arsenal.

As businesses continue to suffer from one compromising social event or another, such as a global pandemic, it becomes quite evident that...

7. Put more bang into your buckslip.

Most people don't even know what a buckslip is. If you ever received a mailing from a utility, usually an invoice, with an accompanying 3.5" x 8.5" (or...

8. Can register tape advertising register profits for you?

Partnering with supermarkets and national advertisers can bring a steady payoff to local businesses who want to take advantage of...

19. If you have a great business with very little money, you should ride along with me.

As you may have noticed, I've adorned the header on each of my pages with a quote of inspiration from a notable human being. But the most ntable of all,...

23. The television advertising every local business can afford.

I used to buy affordable TV time for my smaller clients on local cable television, but even when the cable company let me select the geographic areas...

24. Paying $30 a year for business rent sounds like a steal of a deal.

It's in a popular neighborhood surrounded by a large variety of businesses, big and small and easy to get to from anywhere. In fact, it's the biggest mall on...

20. Being an optimist is different than being a dreamer.

Dreamers often hinder their own opportunities for success by creating an illusion based on the premise that everything eventually will get better on its own...

3. I honestly don't know what to make of this.

From all my years in advertising I understand the motivation of buyers well enough to create successful advertising campaigns that draw them...

16. Why it's important to advertise your website on Craigslist.

I'm always amazed with the reactions I get when I suggest to a new client that they include advertising on Craigslist as part of their marketing effort...

25. Taking a realistic look at where you're going from here.

Any season is a season of introspection and strategic planning. Thinking ahead to your economic well-being by laying down some robust goals...

11. How to go about packaging your product.

Packaging can be a complicated and tricky undertaking that's not for the faint of heart. By the same token, it can be one of the most exciting and...

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26. You've got to read this if you live with a canine

companion.

If you reside anywhere in the New York tri-state area (New York, Connecticut, New Jersey) with an unruly, downright unmanageable canine companion that you...

27. Thank You for making the decision to accept my

free offers.

If you can realize that within you lies the power to end the devastating effects of this economy, then you can take your first step in learning how only you hold the key...

Why you are in definite need of a website.

If you're among the reluctant few who still have no internet presence, you know you're losing business to competitors who do, and you are probably growing to realize that you can no longer survive without it.


Unless you have a one-of-a-kind product only available at your brick and mortar location, the realization that you must have a website must have hit you many times over. When the FedEX or UPS driver rings your doorbell to alert you of a delivery, it usually signals the arrival of an internet purchase made from a household member's computer. It could be a book or product from Amazon, or a clothing purchase, child's toy, or any number of categories where price and convenience are key factors in the purchase. This should be your wake-up call. Because while your store or office is closed, and you and your employees are home for the evening, someone, somewhere might be in need of your product or service and the sale will not be coming to you. And if you think about it logically, that someone could be a whole bunch of someones you could have nurtured into recurring sales.


Think about it this way.


Your website is your store, it is your office, it's where you lure the curious to see what it is you offer and what you're willing to do to get them to make a purchase. It's the "look" and  "feel" of your business. You get to speak without interruption and show off your business in the most

favorable light. And while it can be expensive to advertise to people on the street and create the amenities crucial to a physical shopping experience, it costs comparitively little to attract them to your site.
















It's all about the substance of your message.


It's not about "all the bells and whistles" that impresses visitors to your site, and it's not about entertaining them, it's about providing informative dialog and a well designed presence that's easy to navigate, all with copy that's respectful of their willingness to eventually spend money with you. There are locations on the internet that allow you to build your own site, but they usually come with a monthly tab for the priviledge of keeping it alive. Depending on where you go and who you use to build your site, you can expect it to be reasonably inexpensive to register your name, build the site, and host it online. If you want to learn a whole lot more about it before you make the plunge, you can visit my Siteenstein.com site to read my planning guide, learn the basic steps for creating a website, or you can contact me and I'll explain everything to you directly and in complete detail. Remember, I speak the easy to understand language of "no tech-talk". Barry

"Before we decide that SEO is dead,

can someone tell me what SEO is?"

Just when you think they can't think of anything else, along comes me.


Toward the end of September during an election year many years ago, you started seeing those two-legged wire signs lining the roads in abundance everywhere you travelled.  I'm talking about the ones for all those local and regional office seekers with their names in large letters and the office they're seeking in a smaller type size just below it, all usually in some configuration of red, white and blue.


I understand that they are placed there for name impression.  See enough of that name and you're going to remember it when you're at the polls and presumably uninformed or undecided.  But why not make the name even more memorable by utilizing the sign size as a device?


Case in point: I saw the name SMALL running for something or other and I thought that if that sign was just half the size of the rest it would stand out even more and it would certainly double the impression for just that reason alone. There are a million ideas here for a tagline. "The sign of a Small Candidate means big..."  Just sayin'.

Note: I make videos, I do all forms of graphics and copywriting, and I build websites through my 3 sites; cheapadagency.com, siteenstein.com, and cheeper.info. I do all the work myself and form my own policies. I've been doing all these things forever and on the internet since 2008. I am happy to write help reports and guides that educate you on a variety of subjects in the hope that you will use me to execute your project and save yourself a lot of money. So when I say something is absolutely free, I mean that it is absolutely free. Period. Barry,  P.S. Here are just two videos I have made that I hope you enjoy.

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