Barry S. Lee

Get the best. Always pay the least.

   How to advertise cheaply and still get more bang for your buck is the basic theme of this blog.

Its message is directed to entrepreneurs and existing owners of small to medium size businesses who find it "impossible" to attract customers using a meager budget.


CONTACT INFORMATION:   EMAIL: leebar143@gmail.com        PHONE: 516-510-3803         MAILING ADDRESS: Barry Lee, 22501 Chase #15212, Aliso Viejo, CA  92656

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Men's best successes come after their disappointments. Henry Ward Beecher

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1. Just to make certain that we're on the same page.

If you're here at this blog of mine because you were led to believe that I can show you ways to promote yourself or your business without having to pay big...

2. Avoid job hunting disappointments by creating your

own business.

As both an unemployed worker for several years and a self employed business owner seeking customers, I have the same gripes as everyone else. So let's...

3. For the beginner in business, jump-start your visibility (any way you can).

Big business or small, everybody's in the same boat getting the word out about their new enterprise. Showing yourself off is key, not rely on insiders to...

4. There's always a way to do serious advertising without spending a fortune.

The disappointments you face when you initially launch your site on the internet or open the doors of your brick and mortar store can be disheartenibg...

5. Why you are in definite need of a website.

If you're among the reluctant few who still have no internet presence, you know you're losing business to competitors who do, and you are probably...

6. Smart way to use van signage to expand your business potential.

When times are tough, learning about new ways to make a few extra bucks or expand your clientele is always welcome. For you folks out there who are...

7. A bad economy is usually a good time to advertise.

I'm a creature of habit, so when I went out to dinner recently to discuss a new business venture with my brother it was at a restaurant I frequent regularly...

8. Can your company afford to advertise on television?

It's been said that there's no business like show business. If you're among the many small to medium size business or service owners who agree, you...

9. A few words about designing your logo and stationery.

It's time to have some serious fun. I say "serious" because what you do now will define the feeling your entire business projects to others, For want of a...

10. Don't try to fool the public with your advertising because the joke will be on you.

You're excited about running your new ad and you're equally certain that this one's going to be a winner. Maybe some of your facts are a bit fudged, but you...

10. Start building your list for an email campaign.

Getting the word out to potential customers can be done quickly with a well thought out email campaign, but doing it yourself is a big responsibility, since it's...

12. Adding content to your email campaign for maximum effect.

You can do a really fine job of contacting people by email right from your current email provider, or you can utilize a service designed primarily for that...

13. Bartering could be a very big step in the right direction.

Bartering comes naturally. You give me some of those for some of these and we'll callit even. Although you can't survive running your business...

14. A really creative idea often begins with a sense of humor.

Out-of-the-box thinking most likely starts with a sense of humor, being able to see things that make you laugh inside. Taking serious subjects and...

15. Where does one begin planning a video for a website?

Planning a video is like I would picture writing a novel. You walk around, sit around, and no matter what else you do around, your thoughts are all...

17. Average testimonials I receive about once a month.

Sometimes affirmation for a job well done through positive testimonials make business owners feel good about what they do. In my case, negative...

18. I can only offer you the advice; Your acceptance is optional.

The decision to build a site and launch it online is a big step for many. But the whole experience can be a pleasant one if you plan it out with someone...

18. When choosing a name for your website, you can pay now or pay dearly later.

Money doesn't count, especially when it comes to domain names. Although you can buy an average domain name for about 10 bucks, most people...

19. How to overcome the uneasiness of asking for the money due you.

Nobody ever questions the terms of payment to their cable company, HMO, or a lawyer who asks for a retainer. But when it comes to certain creative...

2. Here's something I tried in an effort to stir up business, and it worked.

Business sometimes slows down because clients and potential clients are caught up in everything surrounding a major holiday, or it's generally...

21. Local publications often give you more bang for your small business buck.

The pandemic was a way of showing us how sensitive to change our businesses really are. So learning about an option that will serve to retain...

22. When opportunity calls be confident enough to answer.

Like every other business owner during the pandemic. Long Islander Jim Frazzita experienced an economic void the moment a quarantine...

6. Local hand delivery continues as the remarkable low tech solution to successful advertising results.

Some things just never seem to change. Who would've thought that hand delivery would make a resurgence of sorts in the year 2020, just when...

17. Banners are an important element in your powerful advertising arsenal.

As businesses continue to suffer from one compromising social event or another, such as a global pandemic, it becomes quite evident that...

7. Put more bang into your buckslip.

Most people don't even know what a buckslip is. If you ever received a mailing from a utility, usually an invoice, with an accompanying 3.5" x 8.5" (or...

8. Can register tape advertising register profits for you?

Partnering with supermarkets and national advertisers can bring a steady payoff to local businesses who want to take advantage of...

19. If you have a great business with very little money, you should ride along with me.

As you may have noticed, I've adorned the header on each of my pages with a quote of inspiration from a notable human being. But the most ntable of all,...

23. The television advertising every local business can afford.

I used to buy affordable TV time for my smaller clients on local cable television, but even when the cable company let me select the geographic areas...

24. Paying $30 a year for business rent sounds like a steal of a deal.

It's in a popular neighborhood surrounded by a large variety of businesses, big and small and easy to get to from anywhere. In fact, it's the biggest mall on...

20. Being an optimist is different than being a dreamer.

Dreamers often hinder their own opportunities for success by creating an illusion based on the premise that everything eventually will get better on its own...

3. I honestly don't know what to make of this.

From all my years in advertising I understand the motivation of buyers well enough to create successful advertising campaigns that draw them...

16. Why it's important to advertise your website on Craigslist.

I'm always amazed with the reactions I get when I suggest to a new client that they include advertising on Craigslist as part of their marketing effort...

25. Taking a realistic look at where you're going from here.

Any season is a season of introspection and strategic planning. Thinking ahead to your economic well-being by laying down some robust goals...

11. How to go about packaging your product.

Packaging can be a complicated and tricky undertaking that's not for the faint of heart. By the same token, it can be one of the most exciting and...

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26. You've got to read this if you live with a canine

companion.

If you reside anywhere in the New York tri-state area (New York, Connecticut, New Jersey) with an unruly, downright unmanageable canine companion that you...

27. Thank You for making the decision to accept my

free offers.

If you can realize that within you lies the power to end the devastating effects of this economy, then you can take your first step in learning how only you hold the key...

I can only offer you the advice; Your acceptance is optional.

The decision to build a site and launch it online is a big step for many. But the whole experience can be a pleasant one if you plan it out with someone capable of guiding you. I offer you my free consultation all the way.

When I offer you free consultation, I offer it freely. There is no ulterior motives to my suggestions other than wanting you to succeed. If you criticize my copy, for instance, because it is sometimes full of redundancies, remember that I write for the search engine "bots" who read and index your content for rankings as well as for consumption by the visitors who respond directly to your message. It's a balancing act that blends real world copywriting with the need for convincing SEO.

So when I tell you how my Due Diligence concept will work on your behalf, remember that I have already done it for myself, and it is a result of my trial and error over a ten year span. So if you can't wrap your head around it so to speak, don't feel bad, many people cannot.  When I offer you free consultation, I offer it freely. There is no ulterior motives to my suggestions other than wanting you to succeed. If you criticize my copy, for instance, because it is sometimes full of redundancies, remember that I write for the search engine "bots" who read and index your content for rankings as well as for consumption by the visitors who respond directly to your message. It's a balancing act that blends real world copywriting with the need for convincing SEO.

But if after reading my articles on it you eventually get to understand it all, then you'll know you are in for a successful and profitable ride.

I'm ready when you are.

When you're ready to take the plunge online, remember that those "free" sitebuilding offers you see are going to eventually cost you more than you bargained for and my $450 per page charge is going to look awfully good by comparison. The only extras that you will have to pay for the site I build will be for your name registration and yearly hosting, and that my friends is usually under $60. Hosting and name registration is a charge you would have to pay everywhere, but probably at a much higher rate. When you're ready I am here to assist. Barry

Money doesn't count, especially when it comes to domain names. Although you can buy an average domain name for about 10 bucks, most people usually turn to their own company names. But for something that will help you create extra visability in the marketplace and boost profits, most take this easy route, and by default, lose out on all the benefits that creativiity can provide.


In organic rankings you would do much better having a creative name inspired by a phrase someone would ordinarily use in a random search for your product or service.

Case in point: You're a plumber. It's 2:00 am and your potential customer is sitting in front of the computer in desperate need of a reasonably-priced plumber and doesn't want to call any of the big names for fear it might set them back an arm and a leg. So they type in a search that might say:

“I want the best plumber on long island cheap" and that search results in:

thebestplumberonlongisland.com

Or how about this: "I have a plumbing problem and need a cheap plumber" and the search yields the following result: plumbing problemsgone.com

The red shows how the search engine matches keywords and phrases to the search inquiry. And your SEO might lead off with something like "We are the low-priced alternative to the big guys... "

Some wise entrepreneurs from long ago bought up all the most common idiomatic expressions and are selling them today, each for tens of thousands of dollars and some as high as six figures.

So when your site builder asks you if you have any preferences for a name, tell them that you want a name tha will serve you in an search. Then think long and hard on it, do some research, and don't just settle for Lou's Plumbing just because it's your corporate name.

Here's an Idea I often use; come up with a number of names and have the ones you don't use as your primary also "point" to the primary. That means that although it's not your formally registered name used on the site, if someone puts in the other name (also registered to you), it can still be programmed to deliver them to your site. Barry  

When choosing a name

for your website, you can

pay now or pay dearly later.


Keep reading the articles in this blog and you're sure to come away with something that'll get you seriously thinking about what you really want to do.

You should never get discouraged. I personally know a lot of entrepreneurs that didn't give up and made it, and others who continue to press on even after stumbling several times.

I've spoken to business people who continue to pay out good money to people who promise advertising results but pass me by when I tell them that there's an easy way to do it themselves or they can pay me a small amount to do it for them. It's just what they call "the nature of the beast".

You could be closer than you realize.

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