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How to overcome the uneasiness of asking for the money due you.
Nobody ever questions the terms of payment to their cable company, HMO, or a lawyer who asks for a retainer. But when it comes to certain creative services rendered, your customers may think it's OK for you to do the work first and get paid when it's done to their satisfaction. That's not the way things work any more.
I know how to converse on advertising matters and I know that my flat rate prices are extremely low and more than fair, but in order to get the work most times, I have to lay out a plan of action for you, which always includes a lot of creative ideas and information outlining what I intend to do for you and why. In fact, my sites offer unlimited consultation by phone or email. So after just one or several of these sessions that could add up to hours, I feel that I am giving you a wealth of information, creative ideas, encouragement, and guidance that you didn't possess before we met. That's my good faith contribution to our working partnership and yours would be to honor my policy and pay me at time of order.
I have a few sites built up on the internet that show you a lot of personal samples in so many categories, just to reassure you that I am up to the task in a variety of mediums. In my long career in advertising I have experienced clients who have suffered a number of personal emergencies, including economic upheavals affecting their businesses, and other factors that arise to compromise their ability or willillingness to pay for what I have done to that point or what I have done on a completed project. Although I am always sympathetic to someone's unfortunate situation, I cannot work and wonder if I'll become part of it. Therefore, for those reasons I have a strict policy of being paid before I begin the work.
In the beginning I was more laid-back about requiring payment because I wanted work at any cost. Since then, I have proven myself to be a reliable entity and regularly get inquiries from around the country and around the globe. While most people are ethical, getting paid for a job upfront assures that I am protected from those who are not. It's not a personal thing aimed at you; I have references that can be checked, I have been on the internet for many, many years without negative incidents, and I am no stranger to many respected industry people. I even offer you the ability to pay by PayPal as well as check. I know of no internet business that doesn't require payment before they ship, lawyers who receive retainers, cable bills, insurance and HMO invoices are all examples of payments required before receipt of services. I can be a great asset to you and your business doing what I do, all I ask is that you not give me a difficult time about my strict policy of being paid at time of order.
Once I'm asked about my payment terms or whenever I have to introduce this thorny subject, I usually direct them to this simple, three paragraph explanation that puts their minds at ease. I wouldn't worry about it if you're selling a product, people are used to paying for merchandise upfront. But if you're selling a service, you're welcome to borrow the language from my explanation and alter it to fit what you are offering. Barry
As you may have noticed, I've adorned the header on each of my pages with a quote of inspiration from a notable human being. But the most notable of all, from my personal perspective, is that of Thomas Edison, arguably one of this world's greatest achievers. He not only created the incandescent electric light bulb to create a major game changer, but he did it after experiencing 10,000 failures. I paraphrase what he said when a reporter questioned him on all his failures. "I haven't failed 10,000 times, nor even once. I have succeeded in proving 10,000 ways that will not work. Once I have eliminated all the ways that will not work, I will find the one way that will work".
And Thomas Edison did.
And that goes for me as well. My blog has been around for awhile without any major success and your business might also have experienced a slower than desired rise in popularity, but that doesn't mean that you won't wake up one morning and hit on the idea that will bring you success. The best thing to do is stay the course, keep trying, and just maybe you'll hit on the right formula to make all your failing worth each and every moment. For me, I'm starting to get Free download requests and some people are beginning to contact me with article suggestions. I call that very encouraging.
So here's an idea.
Why not ride along with me? Soon after I complete other editorial articles I have planned, I am going to invest on getting the word out about this site. If you take an ad on this site as others have who are betting on my success, you'll have an outlet that's working diligently on your behalf and as my readership increases so does your exposure. You'll also have a connection to all the most valuable assets you need. Like what I do on CheapAdAgency.com, Cheeper.info, and Siteenstein.com, all sites of mine that are doing well and supplying everything a small to medium size business needs to make it in today's marketplace. It's a win-win all around and as everything else surrounding what I do, nothing is expensive.
So what do I consider a good deal?
How's about this? Free consultation on all aspects of advertising your business. That means you and I get to "brainstorm" ideas that affect only you and whether you use me or not to implement them, has absolutely no bearing on how good and creative my out-of-the-box input will be. I will also create your ad banner for free with a link to your contact information, whether it be an email, a website, or a phone number. And if you have something you do or sell that I deem editorial worthy I will write a short article about it, with a link to the article under your banner. You receive all that in exchange for a monthly cost of $10 that comes to $120 USD a year paid upon signup.
Or if that's not to your liking...
Maybe you have an affiliate agreement that you'd like me to honor instead; I'm up to that. In fact, I'm open to all suggestions. Either way, I will soon be promoting this site aggressively, which translates into getting business for us both. So think about it. You know where to find me. Barry
If you have a great business
with very little money, you
should ride along with me.
CheapAdvertisingGuy