Barry S. Lee

Get the best. Always pay the least.

   How to advertise cheaply and still get more bang for your buck is the basic theme of this blog.

Its message is directed to entrepreneurs and existing owners of small to medium size businesses who find it "impossible" to attract customers using a meager budget.


CONTACT INFORMATION:   EMAIL: leebar143@gmail.com        PHONE: 516-510-3803         MAILING ADDRESS: Barry Lee, 22501 Chase #15212, Aliso Viejo, CA  92656

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We are what we repeatedly do. Excellence, therefore, is not an act but a habit. Aristotle

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1. Just to make certain that we're on the same page.

If you're here at this blog of mine because you were led to believe that I can show you ways to promote yourself or your business without having to pay big...

2. Avoid job hunting disappointments by creating your

own business.

As both an unemployed worker for several years and a self employed business owner seeking customers, I have the same gripes as everyone else. So let's...

3. For the beginner in business, jump-start your visibility (any way you can).

Big business or small, everybody's in the same boat getting the word out about their new enterprise. Showing yourself off is key, not rely on insiders to...

4. There's always a way to do serious advertising without spending a fortune.

The disappointments you face when you initially launch your site on the internet or open the doors of your brick and mortar store can be disheartenibg...

5. Why you are in definite need of a website.

If you're among the reluctant few who still have no internet presence, you know you're losing business to competitors who do, and you are probably...

6. Smart way to use van signage to expand your business potential.

When times are tough, learning about new ways to make a few extra bucks or expand your clientele is always welcome. For you folks out there who are...

7. A bad economy is usually a good time to advertise.

I'm a creature of habit, so when I went out to dinner recently to discuss a new business venture with my brother it was at a restaurant I frequent regularly...

8. Can your company afford to advertise on television?

It's been said that there's no business like show business. If you're among the many small to medium size business or service owners who agree, you...

9. A few words about designing your logo and stationery.

It's time to have some serious fun. I say "serious" because what you do now will define the feeling your entire business projects to others, For want of a...

10. Don't try to fool the public with your advertising because the joke will be on you.

You're excited about running your new ad and you're equally certain that this one's going to be a winner. Maybe some of your facts are a bit fudged, but you...

10. Start building your list for an email campaign.

Getting the word out to potential customers can be done quickly with a well thought out email campaign, but doing it yourself is a big responsibility, since it's...

12. Adding content to your email campaign for maximum effect.

You can do a really fine job of contacting people by email right from your current email provider, or you can utilize a service designed primarily for that...

13. Bartering could be a very big step in the right direction.

Bartering comes naturally. You give me some of those for some of these and we'll callit even. Although you can't survive running your business...

14. A really creative idea often begins with a sense of humor.

Out-of-the-box thinking most likely starts with a sense of humor, being able to see things that make you laugh inside. Taking serious subjects and...

15. Where does one begin planning a video for a website?

Planning a video is like I would picture writing a novel. You walk around, sit around, and no matter what else you do around, your thoughts are all...

17. Average testimonials I receive about once a month.

Sometimes affirmation for a job well done through positive testimonials make business owners feel good about what they do. In my case, negative...

18. I can only offer you the advice; Your acceptance is optional.

The decision to build a site and launch it online is a big step for many. But the whole experience can be a pleasant one if you plan it out with someone...

18. When choosing a name for your website, you can pay now or pay dearly later.

Money doesn't count, especially when it comes to domain names. Although you can buy an average domain name for about 10 bucks, most people...

19. How to overcome the uneasiness of asking for the money due you.

Nobody ever questions the terms of payment to their cable company, HMO, or a lawyer who asks for a retainer. But when it comes to certain creative...

2. Here's something I tried in an effort to stir up business, and it worked.

Business sometimes slows down because clients and potential clients are caught up in everything surrounding a major holiday, or it's generally...

21. Local publications often give you more bang for your small business buck.

The pandemic was a way of showing us how sensitive to change our businesses really are. So learning about an option that will serve to retain...

22. When opportunity calls be confident enough to answer.

Like every other business owner during the pandemic. Long Islander Jim Frazzita experienced an economic void the moment a quarantine...

6. Local hand delivery continues as the remarkable low tech solution to successful advertising results.

Some things just never seem to change. Who would've thought that hand delivery would make a resurgence of sorts in the year 2020, just when...

17. Banners are an important element in your powerful advertising arsenal.

As businesses continue to suffer from one compromising social event or another, such as a global pandemic, it becomes quite evident that...

7. Put more bang into your buckslip.

Most people don't even know what a buckslip is. If you ever received a mailing from a utility, usually an invoice, with an accompanying 3.5" x 8.5" (or...

8. Can register tape advertising register profits for you?

Partnering with supermarkets and national advertisers can bring a steady payoff to local businesses who want to take advantage of...

19. If you have a great business with very little money, you should ride along with me.

As you may have noticed, I've adorned the header on each of my pages with a quote of inspiration from a notable human being. But the most ntable of all,...

23. The television advertising every local business can afford.

I used to buy affordable TV time for my smaller clients on local cable television, but even when the cable company let me select the geographic areas...

24. Paying $30 a year for business rent sounds like a steal of a deal.

It's in a popular neighborhood surrounded by a large variety of businesses, big and small and easy to get to from anywhere. In fact, it's the biggest mall on...

20. Being an optimist is different than being a dreamer.

Dreamers often hinder their own opportunities for success by creating an illusion based on the premise that everything eventually will get better on its own...

3. I honestly don't know what to make of this.

From all my years in advertising I understand the motivation of buyers well enough to create successful advertising campaigns that draw them...

16. Why it's important to advertise your website on Craigslist.

I'm always amazed with the reactions I get when I suggest to a new client that they include advertising on Craigslist as part of their marketing effort...

25. Taking a realistic look at where you're going from here.

Any season is a season of introspection and strategic planning. Thinking ahead to your economic well-being by laying down some robust goals...

11. How to go about packaging your product.

Packaging can be a complicated and tricky undertaking that's not for the faint of heart. By the same token, it can be one of the most exciting and...

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26. You've got to read this if you live with a canine

companion.

If you reside anywhere in the New York tri-state area (New York, Connecticut, New Jersey) with an unruly, downright unmanageable canine companion that you...

27. Thank You for making the decision to accept my

free offers.

If you can realize that within you lies the power to end the devastating effects of this economy, then you can take your first step in learning how only you hold the key...

Average testimonials I receive about once a month.

Sometimes affirmation for a job well done through positive testimonials make business owners feel good about all they do. In my case, any negative feedback I receive works in much the same way.

This is my way of showing off.

The reason I tell you this is that these are the people who tell it like it is. These are my guides to the true results of my toil. Because my goal is to advertise everywhere that's meaningful, reaching the most people with my message and creating the most "impressions". Who better to report on my success than the folks that have nothing else to do but sit in front of their computers and report how diligent I have been in accomplishing just that. And don't forget, my Due Diligence concept at Cheeper.info is primarily about creating rankings, and that comes from perseverance in creating the information for the bots to read and index over and over. Barry

Banners are an important element in your powerful advertising arsenal.

As businesses continue to suffer from one compromising social event or another, such as a global pandemic, it becomes quite evident that reliance on the latest technology sometimes has to take a back seat to good, old fashioned methods that have been in service for a long, long time. Such is the reasonably priced banner.


At present, marketing is dominated  by digital technology. Social media sites, email campaigns, and targeted ad structures are what we normally plan our efforts around, but getting an assist from one of the old standbys like a banner continues to remain high on any professional's list.


Thought you knew banners?

Wait 'til you see them now.


The dictionary definition of a banner doesn't do it justice when describing it as a long strip of cloth bearing a slogan or design hung in a public place or carried in a procession or a standard on a pole. Today, the banner has become more sophisticated and progressed into something much more. Not only is it available in so many different and nifty ways, it's also one of the most cost-friendly advertising devices from the prospective of any size business budget.


When businesses plan events, such as outdoors at a large, live gathering, the banner takes prominence. This is where they deliver colorful, printed messages to large crowds, sometimes from considerable distances. They're portable billboards that go everywhere you want to set up shop, and install anywhere on a temporary or permanent basis. We often see them across blank areas of a building displaying a name and logo of a business that is awaiting a permanent sign or covering up the old company name of a business that just changed ownership. We sometimes go to industry shows and see tabletop and standing retractable banners that can be set up and taken down as a company moves from one scheduled venue to another. There are pole banners, step and repeat banners on stands to provide backgrounds to webcam events and shows, and an exciting variety of banners you can learn about by visiting any banner seller/printer.


Shopping for your banner can be fun and educational.


I couldn't possibly cover all the banner options there are, but you can always learn more details when you shop your banner seller/printer. However, I can give you some basic knowledge going in. They come in several versions; those that can withstand high winds and inclement weather outdoors and those primarily meant for indoor functions.  They all are available with grommets and pole pockets which serve to contain the banners, often in stands made for that purpose. The most common sizes and weights are based on the average needs of customers that have ordered banners on a regular basis, but reliable banner makers/printers offer custom considerations should you need them. They're available in Vinyl and Fabric and printed on a wide format printer, digitally or screened, but since their specs can change from printer to printer, find out how it is done and the advantages their type of printing offers.


The list of banner applications are endless.


If you operate a food truck and have to set up a display, if you have to make yourself visible in congested, high traffic areas, if you want to point customers to your store, if you want to stand out in a trade show, if you have to set up fast at a flea market, if you're having a church fair, or desire to dominate any event, indoors or out, there's a banner perfectly made for your needs. If printed with a well thought out design, this popular, proven form of advertising is just what the bottom line deserves. Barry


Two Customer Banners from my personal samples collection.

Every business owner loves to print testimonials from satisfied customers, but the "testimonials" I receive are in keeping will all my other out of the box goings on around here and might be better categorized as complaints. But to my way of looking at things, they offer a gauge of how I'm doing on any given project. Case in point is from a somewhat regular "fan" who writes me how he or she feels about my constant presence on Craigslist. "Glad to see you're hogging the entire internet, you (2-word expletive). I wouldn't use you if you (3-word profanity)". Now if that in itself weren't enough to tell me how I'm doing, I get it from another "admirer" who has this to say: "I would use you, you (expletive), but because you are (expletive) everywhere you'll never get my business, you pig!!!"

"That's OK, I don't know what the chart means either"

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