Barry S. Lee

Get the best. Always pay the least.

   How to advertise cheaply and still get more bang for your buck is the basic theme of this blog.

Its message is directed to entrepreneurs and existing owners of small to medium size businesses who find it "impossible" to attract customers using a meager budget.


CONTACT INFORMATION:   EMAIL: leebar143@gmail.com        PHONE: 516-510-3803         MAILING ADDRESS: Barry Lee, 22501 Chase #15212, Aliso Viejo, CA  92656

CheapAdvertisingGuy

The only person who never makes mistakes is the person who never does anything. Theodore Roosevelt

FREE 15-PAGE REPORT BY EMAIL!

Click anywhere on the article that interests you.





1. Just to make certain that we're on the same page.

If you're here at this blog of mine because you were led to believe that I can show you ways to promote yourself or your business without having to pay big...

2. Avoid job hunting disappointments by creating your

own business.

As both an unemployed worker for several years and a self employed business owner seeking customers, I have the same gripes as everyone else. So let's...

3. For the beginner in business, jump-start your visibility (any way you can).

Big business or small, everybody's in the same boat getting the word out about their new enterprise. Showing yourself off is key, not rely on insiders to...

4. There's always a way to do serious advertising without spending a fortune.

The disappointments you face when you initially launch your site on the internet or open the doors of your brick and mortar store can be disheartenibg...

5. Why you are in definite need of a website.

If you're among the reluctant few who still have no internet presence, you know you're losing business to competitors who do, and you are probably...

6. Smart way to use van signage to expand your business potential.

When times are tough, learning about new ways to make a few extra bucks or expand your clientele is always welcome. For you folks out there who are...

7. A bad economy is usually a good time to advertise.

I'm a creature of habit, so when I went out to dinner recently to discuss a new business venture with my brother it was at a restaurant I frequent regularly...

8. Can your company afford to advertise on television?

It's been said that there's no business like show business. If you're among the many small to medium size business or service owners who agree, you...

9. A few words about designing your logo and stationery.

It's time to have some serious fun. I say "serious" because what you do now will define the feeling your entire business projects to others, For want of a...

10. Don't try to fool the public with your advertising because the joke will be on you.

You're excited about running your new ad and you're equally certain that this one's going to be a winner. Maybe some of your facts are a bit fudged, but you...

10. Start building your list for an email campaign.

Getting the word out to potential customers can be done quickly with a well thought out email campaign, but doing it yourself is a big responsibility, since it's...

12. Adding content to your email campaign for maximum effect.

You can do a really fine job of contacting people by email right from your current email provider, or you can utilize a service designed primarily for that...

13. Bartering could be a very big step in the right direction.

Bartering comes naturally. You give me some of those for some of these and we'll callit even. Although you can't survive running your business...

14. A really creative idea often begins with a sense of humor.

Out-of-the-box thinking most likely starts with a sense of humor, being able to see things that make you laugh inside. Taking serious subjects and...

15. Where does one begin planning a video for a website?

Planning a video is like I would picture writing a novel. You walk around, sit around, and no matter what else you do around, your thoughts are all...

17. Average testimonials I receive about once a month.

Sometimes affirmation for a job well done through positive testimonials make business owners feel good about what they do. In my case, negative...

18. I can only offer you the advice; Your acceptance is optional.

The decision to build a site and launch it online is a big step for many. But the whole experience can be a pleasant one if you plan it out with someone...

18. When choosing a name for your website, you can pay now or pay dearly later.

Money doesn't count, especially when it comes to domain names. Although you can buy an average domain name for about 10 bucks, most people...

19. How to overcome the uneasiness of asking for the money due you.

Nobody ever questions the terms of payment to their cable company, HMO, or a lawyer who asks for a retainer. But when it comes to certain creative...

2. Here's something I tried in an effort to stir up business, and it worked.

Business sometimes slows down because clients and potential clients are caught up in everything surrounding a major holiday, or it's generally...

21. Local publications often give you more bang for your small business buck.

The pandemic was a way of showing us how sensitive to change our businesses really are. So learning about an option that will serve to retain...

22. When opportunity calls be confident enough to answer.

Like every other business owner during the pandemic. Long Islander Jim Frazzita experienced an economic void the moment a quarantine...

6. Local hand delivery continues as the remarkable low tech solution to successful advertising results.

Some things just never seem to change. Who would've thought that hand delivery would make a resurgence of sorts in the year 2020, just when...

17. Banners are an important element in your powerful advertising arsenal.

As businesses continue to suffer from one compromising social event or another, such as a global pandemic, it becomes quite evident that...

7. Put more bang into your buckslip.

Most people don't even know what a buckslip is. If you ever received a mailing from a utility, usually an invoice, with an accompanying 3.5" x 8.5" (or...

8. Can register tape advertising register profits for you?

Partnering with supermarkets and national advertisers can bring a steady payoff to local businesses who want to take advantage of...

19. If you have a great business with very little money, you should ride along with me.

As you may have noticed, I've adorned the header on each of my pages with a quote of inspiration from a notable human being. But the most ntable of all,...

23. The television advertising every local business can afford.

I used to buy affordable TV time for my smaller clients on local cable television, but even when the cable company let me select the geographic areas...

24. Paying $30 a year for business rent sounds like a steal of a deal.

It's in a popular neighborhood surrounded by a large variety of businesses, big and small and easy to get to from anywhere. In fact, it's the biggest mall on...

20. Being an optimist is different than being a dreamer.

Dreamers often hinder their own opportunities for success by creating an illusion based on the premise that everything eventually will get better on its own...

3. I honestly don't know what to make of this.

From all my years in advertising I understand the motivation of buyers well enough to create successful advertising campaigns that draw them...

16. Why it's important to advertise your website on Craigslist.

I'm always amazed with the reactions I get when I suggest to a new client that they include advertising on Craigslist as part of their marketing effort...

25. Taking a realistic look at where you're going from here.

Any season is a season of introspection and strategic planning. Thinking ahead to your economic well-being by laying down some robust goals...

11. How to go about packaging your product.

Packaging can be a complicated and tricky undertaking that's not for the faint of heart. By the same token, it can be one of the most exciting and...

FREE DOWNLOADS

No Credit Card Info needed

No Name or Email Info needed

You're Welcome!

Just click on the image you want.

26. You've got to read this if you live with a canine

companion.

If you reside anywhere in the New York tri-state area (New York, Connecticut, New Jersey) with an unruly, downright unmanageable canine companion that you...

27. Thank You for making the decision to accept my

free offers.

If you can realize that within you lies the power to end the devastating effects of this economy, then you can take your first step in learning how only you hold the key...

Being an optimist is different than being a dreamer.

Dreamers often hinder their own opportunities for success by creating an illusion based on the premise that everything eventually will get better on its own. But optimists are much different. They rely on their faith that God will provide. What the bible tells us is that God "helps those that cannot help themselves". That message is of course different than working at it to correct the miserable status quo on one's own. The more common Aesopian appropriation of the phrase,  "God helps those who help themselves" is a variant of God's words and can arguably be taken as a well meaning extrapilation of the original promising similar rewards. Either fosters the optimistic feeling that God will eventually assist us with the answers we desperately seek, bringing our mitigation efforts to fruition much sooner than later.

If you want your business to do business today, then sooner than later is when you want to begin creating the ways to make that happen. Sometimes my wife will find me sitting in a chair just staring idly into space. Although it doesn't give her confidence that I'm at all working on a business plan, the reality is that I am doing exactly that. If I come up with an ingenious way to turn my business around by suddenly "hitting on something", my quiet reflectioning might be the attributable factor toward future days of profitable results.

If you want your business to do business today,

then sooner than later is when you want to begin

creating the ways to make that happen.

You might not be in the thinking-out-of-the-box business like I am, but nobody knows your business better than you. No one understands better than you what idea might solve your current problems and get you back on the road to profitability. Most small businesses in America are similarly threatened by mandate anniahilation with seemingly nowhere left to turn for relief. Monetary assistance provided by the government has been scarce, and what little has been provided has been noticeably ineffective. It just served to create controversy about the big banks that unfairly administered its distribution, and only provided a hiatus until the next profit crushing mandate might force some businesses to raise the white flag of surrender. While the problems befalling all of our small businesses are myriad, the one common fix for them has until now remained elusive. But what I have learned through the years is that keeping up with current events will trigger a lot of meaningful ideas and strategies that keep us moving in the right direction. Imagine how I reacted when a recent news broadcast about Big Tech social sites being accused of subverting free speech was under discussion? The suggestion by the political establishment was to limit their protections under the law and to begin the creation of new venues equal in size and scope to oppose them. Although that's well beyond my area of expertise and monetary capabilities, that still got me to thinking of how might I immediately apply current events in a way that might provide benefits to every forgotten business out there still fighting to stay afloat. Forget about the popular Facebook, Twitter, and their sub genres for a moment, (like Instagram, inextricably linked to Facebook) and focus on places you might have never known existed, smaller social media venues where we can introduce ourselves to a more captive aggregate.

How might I immediately apply current events in a way that might provide benefits to every forgotten business out there still fighting to stay afloat?

I don't know about you, but I was personally feeling like a trapped animal trying desperately to come up with a way out of an immediate, life threatening predicament. Right away is not soon enough to create new customer resources and a number of unique strategies that will successfully reel them in. I would say that the analogy in this case is appropriate because no one has any idea when or how severe the next crushing mandate might affect any of us. With all the current news reports of big tech companies infringing on free speech, my thoughts immediately centered on this one initial certainty: that there are so many alternative social media sites out there scattered around the internet with a variety of audiences just ripe for hearing our message.Taking into consideration that what they may lack in individual membership numbers, they can surely compensate for in their diversity. Now there's a thought that definitely puts me into an optimistic mood. So what does it take to create persuasive patter that will draw them all in? That's dependent on the message from you, the individual company reaching out. My initial thoughts are focused on where a new audience of potential customers might be found.








Once I felt comfortable that I had somebody to reach out to and hear my message, I just had to develop an equally comfortanble attitude toward the way I was going to get their attention. But before I would try to create any message, I wanted to first create the overall approach that has guided me successfully throughout my career: Be totally honest. Tell these people that chose to exist outside the mainstream why I am now choosing to join them.Then telling them all about me will take on its own form.

I wanted to first create the overall approach that has guided me successfully throughout my career:

Be totally honest.

Now that you've learned the source of many potentially new contacts, maybe some optimism for your future is merited. If you feel as I do, the next step is developing a creative approach that gets a credible message to your new constituents. Good luck to you. Barry

" I don't know what it is, there's just something so special, so different about you."

CheapAdvertisingGuy