Barry S. Lee

Get the best. Always pay the least.

   How to advertise cheaply and still get more bang for your buck is the basic theme of this blog.

Its message is directed to entrepreneurs and existing owners of small to medium size businesses who find it "impossible" to attract customers using a meager budget.


CONTACT INFORMATION:   EMAIL: leebar143@gmail.com        PHONE: 516-510-3803         MAILING ADDRESS: Barry Lee, 22501 Chase #15212, Aliso Viejo, CA  92656

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1. Just to make certain that we're on the same page.

If you're here at this blog of mine because you were led to believe that I can show you ways to promote yourself or your business without having to pay big...

2. Avoid job hunting disappointments by creating your

own business.

As both an unemployed worker for several years and a self employed business owner seeking customers, I have the same gripes as everyone else. So let's...

3. For the beginner in business, jump-start your visibility (any way you can).

Big business or small, everybody's in the same boat getting the word out about their new enterprise. Showing yourself off is key, not rely on insiders to...

4. There's always a way to do serious advertising without spending a fortune.

The disappointments you face when you initially launch your site on the internet or open the doors of your brick and mortar store can be disheartenibg...

5. Why you are in definite need of a website.

If you're among the reluctant few who still have no internet presence, you know you're losing business to competitors who do, and you are probably...

6. Smart way to use van signage to expand your business potential.

When times are tough, learning about new ways to make a few extra bucks or expand your clientele is always welcome. For you folks out there who are...

7. A bad economy is usually a good time to advertise.

I'm a creature of habit, so when I went out to dinner recently to discuss a new business venture with my brother it was at a restaurant I frequent regularly...

8. Can your company afford to advertise on television?

It's been said that there's no business like show business. If you're among the many small to medium size business or service owners who agree, you...

9. A few words about designing your logo and stationery.

It's time to have some serious fun. I say "serious" because what you do now will define the feeling your entire business projects to others, For want of a...

10. Don't try to fool the public with your advertising because the joke will be on you.

You're excited about running your new ad and you're equally certain that this one's going to be a winner. Maybe some of your facts are a bit fudged, but you...

10. Start building your list for an email campaign.

Getting the word out to potential customers can be done quickly with a well thought out email campaign, but doing it yourself is a big responsibility, since it's...

12. Adding content to your email campaign for maximum effect.

You can do a really fine job of contacting people by email right from your current email provider, or you can utilize a service designed primarily for that...

13. Bartering could be a very big step in the right direction.

Bartering comes naturally. You give me some of those for some of these and we'll callit even. Although you can't survive running your business...

14. A really creative idea often begins with a sense of humor.

Out-of-the-box thinking most likely starts with a sense of humor, being able to see things that make you laugh inside. Taking serious subjects and...

15. Where does one begin planning a video for a website?

Planning a video is like I would picture writing a novel. You walk around, sit around, and no matter what else you do around, your thoughts are all...

17. Average testimonials I receive about once a month.

Sometimes affirmation for a job well done through positive testimonials make business owners feel good about what they do. In my case, negative...

18. I can only offer you the advice; Your acceptance is optional.

The decision to build a site and launch it online is a big step for many. But the whole experience can be a pleasant one if you plan it out with someone...

18. When choosing a name for your website, you can pay now or pay dearly later.

Money doesn't count, especially when it comes to domain names. Although you can buy an average domain name for about 10 bucks, most people...

19. How to overcome the uneasiness of asking for the money due you.

Nobody ever questions the terms of payment to their cable company, HMO, or a lawyer who asks for a retainer. But when it comes to certain creative...

2. Here's something I tried in an effort to stir up business, and it worked.

Business sometimes slows down because clients and potential clients are caught up in everything surrounding a major holiday, or it's generally...

21. Local publications often give you more bang for your small business buck.

The pandemic was a way of showing us how sensitive to change our businesses really are. So learning about an option that will serve to retain...

22. When opportunity calls be confident enough to answer.

Like every other business owner during the pandemic. Long Islander Jim Frazzita experienced an economic void the moment a quarantine...

6. Local hand delivery continues as the remarkable low tech solution to successful advertising results.

Some things just never seem to change. Who would've thought that hand delivery would make a resurgence of sorts in the year 2020, just when...

17. Banners are an important element in your powerful advertising arsenal.

As businesses continue to suffer from one compromising social event or another, such as a global pandemic, it becomes quite evident that...

7. Put more bang into your buckslip.

Most people don't even know what a buckslip is. If you ever received a mailing from a utility, usually an invoice, with an accompanying 3.5" x 8.5" (or...

8. Can register tape advertising register profits for you?

Partnering with supermarkets and national advertisers can bring a steady payoff to local businesses who want to take advantage of...

19. If you have a great business with very little money, you should ride along with me.

As you may have noticed, I've adorned the header on each of my pages with a quote of inspiration from a notable human being. But the most ntable of all,...

23. The television advertising every local business can afford.

I used to buy affordable TV time for my smaller clients on local cable television, but even when the cable company let me select the geographic areas...

24. Paying $30 a year for business rent sounds like a steal of a deal.

It's in a popular neighborhood surrounded by a large variety of businesses, big and small and easy to get to from anywhere. In fact, it's the biggest mall on...

20. Being an optimist is different than being a dreamer.

Dreamers often hinder their own opportunities for success by creating an illusion based on the premise that everything eventually will get better on its own...

3. I honestly don't know what to make of this.

From all my years in advertising I understand the motivation of buyers well enough to create successful advertising campaigns that draw them...

16. Why it's important to advertise your website on Craigslist.

I'm always amazed with the reactions I get when I suggest to a new client that they include advertising on Craigslist as part of their marketing effort...

25. Taking a realistic look at where you're going from here.

Any season is a season of introspection and strategic planning. Thinking ahead to your economic well-being by laying down some robust goals...

11. How to go about packaging your product.

Packaging can be a complicated and tricky undertaking that's not for the faint of heart. By the same token, it can be one of the most exciting and...

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26. You've got to read this if you live with a canine

companion.

If you reside anywhere in the New York tri-state area (New York, Connecticut, New Jersey) with an unruly, downright unmanageable canine companion that you...

27. Thank You for making the decision to accept my

free offers.

If you can realize that within you lies the power to end the devastating effects of this economy, then you can take your first step in learning how only you hold the key...

Taking a realistic look at where you're going from here.

The only person who never makes mistakes is the person who never does anything. Theodore Roosevelt

Any season is a season of introspection and strategic planning. Thinking ahead to your economic well-being by laying down some robust goals might be just what the financial doctor ordered to correct a disappointing income stream. And because self-reflection can be a powerful catalyst for change, you might want to explore all opportunities to optimize your take home by considering this unique possibility I'm writing about here.

This could be your lucky read.


I just produced a video for a company that has been my client for almost two years, and for this article would prefer to remain nameless. That's because they are selling off their Suffolk County portion of a successful Long Island service business that's been serving the Residential and Commercial communities of Long Island dating back to 1993. They don't want anyone to get the wrong idea about why this sale is being proposed, especially since business couldn't be better or the future any more promising than it is right now. So why then the sale? The owner is soon approaching retirement age with no plans to actually retire. He'd rather lessen his workload and responsibilities to concentrate on the smaller, easily more manageable area of his Nassau County portion of the business by selling off the larger Suffolk County portion as a turnkey offering. And Suffolk County, with the additional untapped potential along Long Island's famous East End, has the more affluent communities that make major growth possible.


What are the services being offered?


It's a service business that's been running profitably since 1993 and has been consistently expanding its offerings according to the public need. So it comes as no surprise that it has developed into an entrepreneur's dream because of that one unique feature. All the basics are spelled out in the less than 5-minute video you can watch right here (or on YouTube) but I'll give you an overall takeaway of what you can expect to learn. The video shows the interior of the Suffolk office, the inventory of the most common everyday supplies you’ll need, vehicles and equipment that come along with ownership, and answer the most asked questions made by fictional buyers portrayed by individuals representative of who real buyers (like yourself) might be. This is a turnkey business that allows the buyer to begin earning from day one from a list of thousands of satisfied past customers and a growing menu of services that include Power Washing, Interior and Exterior Painting and Staining, Handyman offerings, Large and Small Renovations, Refurbishing from an endless list of possibilities, Insurance Repairs, Steam Cleaning and Sanitizing, Carpet and Floor Cleaning, Snow Removal and believe me, a total listing that will take up more space than this page.


What's the biggest deal about it all?


You’ll see a lot in this almost 5 minute video, but the most important things you’ll learn are the fact that the current owner is offering generous financing to those with good credit. That’s the first important consideration. Another feature would be the fact that since the Internet connection is an important part of today’s way of doing business, that here, with total domain name protection, you'll receive an expandable 3-page website, professionally written and designed and ready for launch. This is a non-speculative business just waiting for the right individuals to take it over. That might be a husband/wife or father/son duo, or even an entire family operation. Or, it might be talented individuals who want to partner in an expandable business venture ready to start immediately doing business year ‘round. This is truly a once in a lifetime opportunity on a first come, first served basis. There's a ton of more information available to a seriously interested buyer, and that connection to the seller is shown on the video. So go ahead and watch it. See if it piques your interest. If it does, the owner’s contact information will be at the end. If you want to see or learn more, work it out between you two. I’m just the messenger. Maybe you and I will get to meet one day because that professionally written and designed website you’d be buying is my work. Good luck to you both. Barry



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