Barry S. Lee

Get the best. Always pay the least.

   How to advertise cheaply and still get more bang for your buck is the basic theme of this blog.

Its message is directed to entrepreneurs and existing owners of small to medium size businesses who find it "impossible" to attract customers using a meager budget.


CONTACT INFORMATION:   EMAIL: leebar143@gmail.com        PHONE: 516-510-3803         MAILING ADDRESS: Barry Lee, 22501 Chase #15212, Aliso Viejo, CA  92656

CheapAdvertisingGuy

A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty. Winston Churchill

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1. Just to make certain that we're on the same page.

If you're here at this blog of mine because you were led to believe that I can show you ways to promote yourself or your business without having to pay big...

2. Avoid job hunting disappointments by creating your

own business.

As both an unemployed worker for several years and a self employed business owner seeking customers, I have the same gripes as everyone else. So let's...

3. For the beginner in business, jump-start your visibility (any way you can).

Big business or small, everybody's in the same boat getting the word out about their new enterprise. Showing yourself off is key, not rely on insiders to...

4. There's always a way to do serious advertising without spending a fortune.

The disappointments you face when you initially launch your site on the internet or open the doors of your brick and mortar store can be disheartenibg...

5. Why you are in definite need of a website.

If you're among the reluctant few who still have no internet presence, you know you're losing business to competitors who do, and you are probably...

6. Smart way to use van signage to expand your business potential.

When times are tough, learning about new ways to make a few extra bucks or expand your clientele is always welcome. For you folks out there who are...

7. A bad economy is usually a good time to advertise.

I'm a creature of habit, so when I went out to dinner recently to discuss a new business venture with my brother it was at a restaurant I frequent regularly...

8. Can your company afford to advertise on television?

It's been said that there's no business like show business. If you're among the many small to medium size business or service owners who agree, you...

9. A few words about designing your logo and stationery.

It's time to have some serious fun. I say "serious" because what you do now will define the feeling your entire business projects to others, For want of a...

10. Don't try to fool the public with your advertising because the joke will be on you.

You're excited about running your new ad and you're equally certain that this one's going to be a winner. Maybe some of your facts are a bit fudged, but you...

10. Start building your list for an email campaign.

Getting the word out to potential customers can be done quickly with a well thought out email campaign, but doing it yourself is a big responsibility, since it's...

12. Adding content to your email campaign for maximum effect.

You can do a really fine job of contacting people by email right from your current email provider, or you can utilize a service designed primarily for that...

13. Bartering could be a very big step in the right direction.

Bartering comes naturally. You give me some of those for some of these and we'll callit even. Although you can't survive running your business...

14. A really creative idea often begins with a sense of humor.

Out-of-the-box thinking most likely starts with a sense of humor, being able to see things that make you laugh inside. Taking serious subjects and...

15. Where does one begin planning a video for a website?

Planning a video is like I would picture writing a novel. You walk around, sit around, and no matter what else you do around, your thoughts are all...

17. Average testimonials I receive about once a month.

Sometimes affirmation for a job well done through positive testimonials make business owners feel good about what they do. In my case, negative...

18. I can only offer you the advice; Your acceptance is optional.

The decision to build a site and launch it online is a big step for many. But the whole experience can be a pleasant one if you plan it out with someone...

18. When choosing a name for your website, you can pay now or pay dearly later.

Money doesn't count, especially when it comes to domain names. Although you can buy an average domain name for about 10 bucks, most people...

19. How to overcome the uneasiness of asking for the money due you.

Nobody ever questions the terms of payment to their cable company, HMO, or a lawyer who asks for a retainer. But when it comes to certain creative...

2. Here's something I tried in an effort to stir up business, and it worked.

Business sometimes slows down because clients and potential clients are caught up in everything surrounding a major holiday, or it's generally...

21. Local publications often give you more bang for your small business buck.

The pandemic was a way of showing us how sensitive to change our businesses really are. So learning about an option that will serve to retain...

22. When opportunity calls be confident enough to answer.

Like every other business owner during the pandemic. Long Islander Jim Frazzita experienced an economic void the moment a quarantine...

6. Local hand delivery continues as the remarkable low tech solution to successful advertising results.

Some things just never seem to change. Who would've thought that hand delivery would make a resurgence of sorts in the year 2020, just when...

17. Banners are an important element in your powerful advertising arsenal.

As businesses continue to suffer from one compromising social event or another, such as a global pandemic, it becomes quite evident that...

7. Put more bang into your buckslip.

Most people don't even know what a buckslip is. If you ever received a mailing from a utility, usually an invoice, with an accompanying 3.5" x 8.5" (or...

8. Can register tape advertising register profits for you?

Partnering with supermarkets and national advertisers can bring a steady payoff to local businesses who want to take advantage of...

19. If you have a great business with very little money, you should ride along with me.

As you may have noticed, I've adorned the header on each of my pages with a quote of inspiration from a notable human being. But the most ntable of all,...

23. The television advertising every local business can afford.

I used to buy affordable TV time for my smaller clients on local cable television, but even when the cable company let me select the geographic areas...

24. Paying $30 a year for business rent sounds like a steal of a deal.

It's in a popular neighborhood surrounded by a large variety of businesses, big and small and easy to get to from anywhere. In fact, it's the biggest mall on...

20. Being an optimist is different than being a dreamer.

Dreamers often hinder their own opportunities for success by creating an illusion based on the premise that everything eventually will get better on its own...

3. I honestly don't know what to make of this.

From all my years in advertising I understand the motivation of buyers well enough to create successful advertising campaigns that draw them...

16. Why it's important to advertise your website on Craigslist.

I'm always amazed with the reactions I get when I suggest to a new client that they include advertising on Craigslist as part of their marketing effort...

25. Taking a realistic look at where you're going from here.

Any season is a season of introspection and strategic planning. Thinking ahead to your economic well-being by laying down some robust goals...

11. How to go about packaging your product.

Packaging can be a complicated and tricky undertaking that's not for the faint of heart. By the same token, it can be one of the most exciting and...

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26. You've got to read this if you live with a canine

companion.

If you reside anywhere in the New York tri-state area (New York, Connecticut, New Jersey) with an unruly, downright unmanageable canine companion that you...

27. Thank You for making the decision to accept my

free offers.

If you can realize that within you lies the power to end the devastating effects of this economy, then you can take your first step in learning how only you hold the key...

When I lost my last Creative Director position at an agency back in 2008 and couldn't replace my six-figure income no matter how much I tried, I vowed to change the culture that I was so familiar with and began operating under a new set of guidelines that I soon dubbed "my cheap philosophy". Simply stated, it means I'm willing to accept less for what I do in order to generate a steady stream of clients and I stayed true to this new business model no matter how busy I've gotten since then.

And has it worked for me?

My CheapAdAgency has prospered in the time I've spent on the internet, I have a steady income, and everything I do for the small to medium size businesses I serve is meant to be first rate and equal to anything they can get at much higher prices elsewhere. Plus, I have developed my own out-of-the-box strategies for a whole lot of things concerning the internet that also work as well as the status quo, if not better. Some of them are labor intensive I admit, but they're still not expensive, and I'm willing to share this information with you freely while I continue to promote a variety of my own interests.

I'm truly not an egomaniac.

But I do know what it takes to promote. That's why you'll always see my name and photo with everything I do; my site names are in-your-face large to make certain you remember them and my copy is designed to promote, promote, promote. I will show you why all these things are important while I simultaneously tout a number of other obvious things at the tip of your fingers that will go a long way toward serving you in your quest to attain lasting recognition for your business or service.









I've got you covered in so many ways.

I have 3 sites that are my bread and butter; one is siteenstein.com my web building business, the other is cheapadagency.com, my everything-else business that rounds out all the other advertising services you'll need and

the 3rd is Cheeper.info, my internet guidance site. Through these three I can help you understand all the ways you can best use the internet, along with the broadcast and print mediums that all work together to get your business recognized. I will also give you access to all the first rate services I provide that you cannot do yourself and charge you a fair and reasonable amount for doing them. If there is anything you feel the need to question, or if you want to contact me for any reason, you'll find all my contact information across the top of every page on this site.

There's one more thought I'd like to convey.

You can rely on me as your go-to source when it comes time to locate things that you might find of interest, or even things that you might want to learn about that will provide immediate and substantive advertising benefits. In fact, when it comes to almost every facet of advertising, I will hunt down and report about products and services that promise to make things better and more convenient for you. And just so we understand one thing, I will get some remuneration from those that offer these products should you make a purchase, but I will never suggest them to you unless I do my due diligence and believe in them first. You have my pledge on that. In fact, if there are some that may slip through the cracks, let me know and away they'll go.

So, if you agree that we are on the same wavelength, please stay awhile and read what I have to say about a variety of subjects all related to helping you successfully promote your interests. Enjoy your visit. Barry  

Just to make certain that we're on the same page.

If you're here at this blog of mine because you were led to believe that I can show you ways to promote yourself or your business without having to pay big bucks to get it done, then you're in the right place.

EXTRA! EXTRA!

READ ALL ABOUT IT!


Bet you haven't heard that phrase for quite a while (or ever, for many). But that was a common yell by teenage boys hawking their newspapers in days gone by to show that there was some very important information you should be aware of, and this is no exception to that rule.

If you're having a hard time getting a job, or can't decide what career path to take, or just generally stalled in your ability to make money at your current business or service, you may want to read for my free 15-page Positivity download above (right sidebar) and on every page of this blog. From time to time I'll come up with information that might help you in what your are doing or plan to be doing and all you'll have to do is send for it or download it.. There's no obligation on your part and no credit card involved when I give something away and it'll be my pleasure to send it to you when you request it. Also, if you do request it, it will begin communications between us if you need it.

✔︎ Get Free Consultation when asking about any advertising related information about your business or service for as many times as you feel you need it!

✔︎ Reading my Free 15-page report on what I did to overcome the same adversity you face on a day to day basis and some ideas you can pursue to get yourself back on track is what this report is all about. This report will at the least, jump start your brain to keep it moving in the right direction. Contains Craigslist ads you can tailor and call your own.

✔ ︎If you're a business suffering all the uncertainties that accompany everyone during a virus scare, or anything else, you might want to download the giveaway I offer on my Cheaper.info site (also shown to the right, top). In fact, visiting that site might be a good idea for you on many levels. but don't forget to come back here and read all my articles.

✔︎ Anything I do for you contains a built-in pledge that I will not divulge our communications to anyone else ever without first asking for your permission.

CheapAdvertisingGuy